Our Story

It's time for change

For too long, our periods and cycles have been a mystery. The tools to truly understand them haven’t existed.
Not being able to measure and monitor our periods and cycles accurately means that we’re missing one of our most vital signs, a tell-tale sign for overall health that comes so regularly. 

The current reality:
- 1 in 3 women face cycle-related conditions, often without clear explanations.

- Most wait years for answers.

- And many are left without the data needed to understand, learn from, or advocate for their health.

Built from lived experience

Emm was born from a simple realisation. While health wearables can track everything from sleep to glucose levels, nothing existed to truly understand menstrual and reproductive health, something that impacts half the world’s population.

Have you ever tried to explain your cycle to a doctor, only to struggle with details like your last period, cycle length, or flow? You’re not alone. That gap in knowledge means many conditions and abnormalities go undiagnosed for months, or even years.

Perhaps you’re someone who trains or competes and knows your cycle directly affects energy, recovery, strength, focus, and endurance but want to understand where the change happens on a deeper level. Or you’re curious, self-aware and health conscious and want to understand your body better. Proactively recognise patterns and shifts so you can make more informed decisions about your health longer term.

During lockdown, our founder, Jenny, was using multiple devices to monitor her overall health and wellbeing. But when it came to menstrual health, it was uncharted territory. That gap sparked a mission to bring the same level of innovation and clarity to menstrual health that we see across every other area of wellness. Change was needed. Not just in a lab or for a small sample, but for every body. 

Soon after, Emm was founded on the belief that everyone should have access to the insights they need to advocate for their own bodies. That understanding your menstrual cycle should be as natural and reliable as checking your heart rate. That what happens once a month deserves as much attention as what happens every day.

Backed by science, driven by innovation

To create a solution that could work for every body, the design had to be impeccable. Emm’s smart menstrual product is the result of five years of deep user research and product development by a team of engineers, leading researchers, clinicians and advocates.

Transforming the way we live our periods and cycles

Emm isn’t just a period product. It’s the first-ever passive, accurate, longitudinal measurement of menstrual flow. Measuring what matters to give menstrual health the same level of clarity and precision we expect in every other area of wellbeing.

What that means is simple:

For you: clarity, meaningful insights, and a clearer understanding of your menstrual baseline, so you can better understand your body and how it changes over time.

For the world: the ability to build a clearer, more complete understanding of menstrual health. Helping close long-standing gaps in women’s health research and unlock progress for generations to come.

Menstrual and reproductive health aren’t niche topics; they are central to human health. And for anyone who needs to hear this: your menstrual health matters. Your data matters. Your story matters.

Thank you for being part of this journey with us. We’ll keep pushing, learning, building, and sharing — because the world is ready for smarter, better menstrual care.