Why we’re driving the menstrual health revolution.
We’re not here to wait for answers—we’re here to find them. As a company of action, we’re committed to reshaping the way menstrual health is understood, driving change for individuals and advancing collective progress.
The Emm Story.
Emm was born from a simple realisation. While health wearables can track everything from sleep to glucose levels, nothing existed to truly understand menstrual and reproductive health - something that impacts half the world’s population.
During lockdown, our founder, Jenny Button, was using multiple devices to monitor her overall health and wellbeing. But when it came to menstrual health, it was unchartered territory. That gap sparked a mission to bring the same level of innovation to menstrual health that we see across every other area of wellness.
After five years of development, thousands of design iterations, and extensive user testing, Emm was created. A world-first, medical-grade silicone, biowearable menstrual cup with ultra-thin sensors that tracks key cycle metrics like flow, duration, and frequency. The cup gives you clear, personalised insights into your menstrual health.
Why does this matter?
Because conditions like endometriosis affect 1 in 10 women and often take up to a decade to diagnose largely due to a lack of real, measurable menstrual data. Emm can change that. By turning your cycle data into clinical-level insights, Emm helps you to understand your body, recognise what’s normal for you, and advocate effectively for your own menstrual health.
Emm isn’t just a product. It’s creating a new era in women’s health technology. It is the foundation of a new category in biowearable technology, with the potential to transform how menstrual and reproductive health conditions are researched, diagnosed, and treated across every life stage.
Who we are.
We are a collective of menstrual health experts, engineers, researchers, and visionaries who believe that redefining period experiences and menstrual healthcare are long overdue. That's why we are developing the next generation of consumer health tools to manage your menstrual health on your terms. Not only do we want to provide a better period product, we want to give everyone the power to change the quality of their life by inherently understanding their health through technology and specialist knowledge.
Over the past four years, the team at Emm has meticulously engineered a new wave of high-performance period products. It's time to leave behind unreliable, outdated options that no longer serve us. Progress is coming—and it's smarter, better, and more personalised to you.
