Welcoming Amy Kunrojpanya
Chief Business Officer and Board Director, Emm
Welcoming Amy Kunrojpanya - Chief Business Officer and Board Director, Emm.
Emm is proud to announce the appointment of Amy Kunrojpanya as Chief Business Officer and Board Director.
Amy has spent 25 years at the centre of some of the most significant growth stories in modern technology - redefining categories, reshaping markets, and consistently showing up at the exact moment when early ambition tips into category-defining scale. From Coca-Cola to Google, Uber to Netflix, she has held critical roles when the stakes were at their highest, and the path forward was anything but clear - and her contribution to each has left a legacy well beyond her tenure.
As Chief Business Officer, Amy will work closely with Emm founder and CEO Jenny Button on strategy, partnerships, commercialisation, and expansion - bringing experience, networks, and market instinct as Emm embarks on its next phase of growth in transforming women’s healthcare.
Emm Technology has developed the world's first smart menstrual cup - a medical-grade biowearable that automatically tracks flow volume and cycle data, giving people measurable, personalised insights into their menstrual health for the first time. With Phase One complete, mass production underway, research pilots live, and a roadmap extending into a proprietary female health data platform, Amy is joining Emm as it embarks on its next phase of growth which includes US consumer launch in 2027 and expansion of its technology into adjacent categories.
Jenny Button, Founder and CEO of Emm, said:
"Amy has been part of the Emm journey as a strategic advisor and early investor, and her contribution in both roles has been invaluable. She has a way of seeing around corners - helping us sharpen our thinking on positioning, on the right partnerships, and on how we sequence our path to market. Formalising that involvement was not just a natural next step, it was an obvious one. The experience Amy brings is exactly what this stage demands. Having her in the business and on the Board brings further depth to Emm’s capabilities and I am thrilled to formally welcome her onboard."
